The Associate Buyer will be responsible for planning performance media initiatives and translating planning objectives into activation strategies. This role will take ownership of the digital direct IO campaigns and oversee its implementation and client execution.
Planning: Recommending audiences and related inventory selection based on performance KPIs. Advising on buy types (CPM, CPC, CPV), campaign length, potential optimizations, and guard rails for each channel
Platform & Campaign Management: Hands on campaign management (direct and managed service, including programmatic), including continuous testing structures for efficiency and optimization
Client Management: Create and foster client relationships, understanding their KPIs and making and communicating strategic business decisions in their best interests. Creation of documents to showcase performance and provide in-depth analysis of results to a less technical audience.
Reporting, Tracking Infrastructure, Test Design: Responsible for working with the analytics and development teams to ensure accurate campaign tracking that will enable all measurement goals. Design & execute tests and ensure accurate reporting.
We are looking for a strategic, resourceful, self-motivated professional with strong analytical skills.
2+ years experience in media buying or biddable digital media
Ability to put together robust digital plans based on expected KPIs
Experience managing direct IOs (and/or programmatic inventory) with a knowledge on various digital publishers, SSP and aggregators across video, digital OOH, native, audio and display
Understanding and technical capability with website tracking tools (GA or Adobe) and ad servers, reporting and digital attribution
Demonstrable strategic thinking and analysis skills, as well as the ability and confidence to make conclusions and recommendations from a business perspective.
The ability to translate results into clear, concise presentations, written reports, and data visualizations
Advanced working knowledge of Excel (complex formula and data automation skills required, VBA coding preferred)
Working knowledge of Google Campaign Manager and Tag Manager, experience with setting up campaigns and extracting data from ad servers and publisher platforms preferred
Key Competencies Required
Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Completes statistical analyses; Queries complex data
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations
Strategic Thinking - Develops strategies to achieve client measurement goals; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Monitors own work to ensure quality.
Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.