NOTE: This position is Hybrid, NYC
The Associate Planner uses data to plan media strategies, campaigns and tactics that result in the best investment for clients. This role is both creative and analytical, creating effective and innovative media solutions to exceed client’s KPIs.
Media Planning: Deliver outstanding integrated media plans for a broad portfolio across industries. Develop creative opportunities for clients in media choice and usage to increase impact. Use multiple sources of data to put forth numerically sound recommendations.
Media Optimization: Evaluate campaign performance and health, suggesting improvements and budget redirection into different channels and tactics. Review and direct channel or platform optimizations where appropriate.
Emerging Media Guidance: Stay on the cutting edge of emerging media strategy and performance, suggesting and structuring tests. When something new is added to a campaign, provide oversight to ensure clients can experiment emerging media in the most risk-averse manner
Research & Forecasting: Study demographic data and calculate campaign projected results, including unique reach and frequency of potential media vehicles.
Thought Leadership: Develops strong evidence-based POVs through intellectual curiosity, media research and campaign experience.
Some travel and after-hours work required.
We are looking for a smart, conscientious, strategic and creative professional with strong analytical skills.
Outstanding strategic analysis and communications skills, with the ability to understand the story from the data and translate results into clear, concise presentations.
3-5 years experience in planning, media results analysis or media research (ad agency preferred)
Hands-on digital planning experience including buying, implementation, analytics and optimization
Fluent with media measurement landscape traditional and digital. (You can calculate a GRP and VTR.)
Strong familiarity with major media tools and platforms
Proven track record of earning trust because you demonstrated sound strategic thinking skills and always do your homework
Resourceful and creative — must bring fresh insights and find ways to fill knowledge gaps when all the data is not readily available
Technical Qualifications:
Strong familiarity with multiple datasets:
Consumer & Media datasets: Nielsen, MRI, Resonate, Scarborough
1st party or consumer level data: Sales data, location data, Digital Response metrics
Public datasets: including but not limited to Census data, Bureau of Labor & Statistics, Economic Research Service, Google Trends
Working knowledge of crosstab software
Advanced knowledge of Excel (complex formula and data automation skills required, VBA coding preferred)
Experience with Data Visualization (even in PPT) BI tools and reporting (Microsoft BI, Domo, Tableau)
Strong proficiency in media math, including Nielsen data
Working knowledge of Digital AdTech, including but not limited to: Trafficking, Tagging, Programmatic Bidding, Segmentation
Proficiency in MRI, AdIntel, MRI and other TV planning tools