Note: This position is Hybird to Pearl River, New York
Active International seeks a Product Discovery & Marketing Analyst to join our Product Innovation team. This role is pivotal in bringing new and innovative Corporate Trade and Media solutions to the marketplace. The ideal candidate will have 2-5 years of experience in marketing technology products, with a strong focus on leveraging Data Science, AI, and cloud technologies. The Product Marketer will play a key role in validating, developing, and testing product ideas, significantly contributing to reducing the cost and time to market for our products.
Active International is a global leader in corporate trade and media buying, renowned for its creative solutions that assist clients in achieving their financial goals. At the core of our business lies the commitment to delivering efficient audience reach through a variety of offline and digital media channels. We embrace the power of data, technology, and AI to revolutionize how media buys are sourced, selected, and activated. In recent years, we have developed several innovative solutions that utilize data, technology, and analytics, providing a superior approach to media buying. Our success is built on collaborations with external consultancies, and we are dedicated to continuously enhancing our offerings. The Product Innovation team, where Product Discovery & Marketing Analyst will be positioned, plays a crucial role in this endeavor, focusing on the rapid prototyping of new technology solutions. These efforts are geared towards driving top-line growth and ensuring alignment with Active’s dynamic market position and future-oriented strategies.
Market Research and Product Discovery: Conduct in-depth market research to identify emerging trends and customer needs. Analyze market data to uncover opportunities for product innovation in corporate trade and media solutions.
Marketing Analysis: Perform detailed analysis of market trends, customer feedback, and competitive landscape to inform marketing strategies and product development.
Product Performance Evaluation: Assess the performance of new products and gather customer feedback, using insights to inform future product iterations and marketing campaigns.
Collaboration with Product Development: Work closely with the product development team to integrate market insights into the product development process.
Innovative Validation Techniques: Employ creative approaches to validate and test product ideas, minimizing risk and optimizing market fit.
Technical and Analytical Skills:
Digital Marketing Tools Proficiency: In-depth knowledge of digital marketing tools and platforms, such as Google Analytics, social media advertising platforms, and SEO tools, to execute and track the effectiveness of online marketing campaigns.
A/B Testing and Hypothesis Selection: Expertise in conducting A/B testing to optimize marketing campaigns and product features. Ability to formulate and test hypotheses based on market data and user feedback, using results to inform marketing strategies and product improvements.
Innovative Validation Techniques: Creative thinking and problem-solving skills in validating and testing product ideas. Utilizing out-of-the-box methods and marketing techniques to minimize risk and cost while maximizing the potential of new product features and updates.
Understanding of AI and Cloud Technologies: Familiarity with the basics of Data Science, AI, and cloud technologies, and how they can be leveraged in marketing innovative products.
Product Management Software: Knowledge of product management tools (e.g., JIRA, Asana) for coordinating with the product development team.
Innovation Methodologies: Understanding of innovation frameworks and how they can be applied in product marketing processes.
Analytical Thinking: Strong analytical skills, with the ability to interpret complex data and make informed marketing decisions.
Data Analysis and Interpretation: Proficiency in using data analysis tools and methodologies to guide marketing strategies and understand market trends.
Market Research: Skills in conducting market research and competitive analysis specific to technology-driven products.
Technical Communication: Ability to effectively communicate technical concepts and product features to both technical and non-technical audiences.
The salary range for this position is $78,500-90,000. The successful candidate’s salary will depend on actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. Active offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.
Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.
2-5 years of experience in product marketing, market analysis, or a related field.
Strong background in product discovery and marketing analysis, preferably in technology-driven solutions.
Bachelor’s degree in Marketing, Business, Technology, or related field. Advanced degree or relevant certification preferred.
Location:
Pearl River, NY, with occasional travel required.