Sr. Digital Specialist Programmatic

This role has a HYBRID work schedule in NYC.

The Senior Digital Specialist Programmatic candidate is passionate about programmatic advertising and has a desire to help architect the future of how Involved Media plans and buys digital media in an ever-changing programmatic landscape. As a Senior Digital Specialist, you will work closely with the Programmatic leadership team to expand Involved Media’s programmatic solutions while creating best practices. Senior Digital Specialist will be responsible for strategic planning, measurement, optimization, scaling, and troubleshooting programmatic campaigns. They will also help coach team members and provide thought leadership to both team members and clients alike.

The ideal candidate will have a strong background in programmatic media buying. Analytical skills will be crucial in monitoring and analyzing campaign performance, making data-driven decisions to enhance results, and generating insightful reports. In addition to technical expertise, strong communication and client management skills are essential for this role. The Senior Digital Specialist will collaborate closely with account managers and clients to understand their campaign objectives and goals, ensuring that strategies align with their needs. Effective negotiation with media vendors, publishers, and technology partners will be part of the daily routine.

Most importantly, the Senior Specialist must be passionate about scaling new and existing client portfolio, developing and implementing sophisticated cross tactic strategies and test and learn scenarios inclusive of audience segmentation. This individual is a high achiever, driven to execute individual and team goals, and foster a collaborative, positive and inspired work environment.

What do you get out of working with us?

As a Senior Digital Specialist - Programmatic at Involved Media, you will be working closely with a team of innovative media professionals across a positive, collaborative, and ever-evolving digital environment. Through our consistent pipeline of new partnerships, you will be exposed to the latest technology, measurement, and media solutions that we can offer and upsell to our clients. Our commitment to client stewardship is what sets us apart from our competitors and we as Involved Media rely on our team of experts to cross-collaborate with each other to position ourselves as subject matter experts and provide guidance to our clients to help them achieve their business goals.

• Take day-to-day ownership of all aspects of assigned accounts. This role is hands-on execution
• Maintain accountability for the overall health, support, and growth of Involved Media’s programmatic clients - ensuring team operations, deliverables, and financials are commensurate with client expectations
• Display understanding of client goals and performance to develop successful strategies (with the guidance of Supervisor & Director) to exceed campaign expectations
• Accurately launch campaigns in multiple systems, ensuring ad tags, tactics, creative, and measurement solutions are implemented as expected and follow best practicesAnalyze and organize data into actionable insights and learnings
• Demonstrate polished strategy presentation – an understanding of how to present insights and optimization recommendations while considering marketing/business challenges the clients maybe facing
• Assist with new business proposals
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities
• Assist in the growth of junior team members, identifying technical and career development opportunities, being a sounding board for questions and mentor to share addressable media experiences and applications
• Lead regular training sessions (both formal or informal) to present and learn new strategies or platform features that may improve results or drive incremental business

Supervisory Responsibilities

This position does not have supervisory responsibilities.

The salary for this position may range between $78,500- $85,000. The successful candidate’s salary will depend on actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. We offer a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.

Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa.

• Minimum requirement of 4+ years of relative programmatic buying experience in, but not limited to, strategic planning, client management, data analysis, execution, and leadership
• Bachelor’s degree or equivalent experience is required
• Expertise in one or multiple of the following platforms required: The Trade Desk, DV360, Xandr, Amazon, Verizon
• Proficiency working in the following tools required: Moat, IAS, Double Verify, DCM, DFP, Flashtalking
• Proficiency in advanced level Microsoft Excel (pivot tables), Word and PowerPoint, required
• High proficiency in cross tactic approach, DOOH, CTV/OTT, Display, Native, etc., required
• Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
• Proficient knowledge of both the buy and sell side of the programmatic ecosystem, inclusive of DSPs, SSPs, and Publisher Side - Ad Servers
• Process oriented, with the ability to prioritize and manage multiple tasks. Time & project management skills are critical
• Excellent writing, communication, and organization skills both internally and externally
• Agency or marketing experience is strongly preferred

Travel

This position may be required to travel up to 10% of the time.