Digital Specialist of Social & Search

Summary

This role will be hybrid, in NYC. The Digital Specialist of Social & Search, at Involved Media has a concentration in Paid Social and Search Media planning and buying with an additional expertise in influencer paid social activation. This role will actively manage cross platform social media campaigns and be responsible for overall client success.

The Digital Specialist will oversee and manage Paid Social campaigns across Meta, TikTok, Snap, Pinterest and other relevant platforms. As well as Paid Search campaigns across Google, YouTube and Bing. Secondarily, they will also launch and Q/A influencer whitelisting campaigns. A successful Digital Specialist will effectively manage the media budget, pacing, campaign set up, QA processes and work with the media team in order to maximize ROI, drive traffic, and scale accounts.

The Specialist’s responsibilities include owning certain client relationships, ad campaign setup, QA, troubleshooting, campaign optimizations, data analytics, reporting and more. The ideal candidate will be able to balance high urgency clients, demonstrate strong excel skills; analyze data, extract insights and trends to drive their client’s business forward. This individual is a high achiever, driven to execute individual and team goals, and foster an inspired work environment. 

What do you get out of working with us?
As the Specialist of Social & Search, at AMS, you will be working closely with a team of innovative media professionals across a positive, collaborative, and ever-evolving digital environment. Through our consistent pipeline of new partnerships, you will be exposed to the latest technology, measurement, and media solutions that we can offer and upsell to our clients. Our commitment to client stewardship is what sets us apart from our competitors and we at AMS rely on our team of experts to cross-collaborate with each other to position ourselves as subject matter experts and provide guidance to our clients to help them achieve their business goals.

• Admin tasks such as pacing and billing
• Take day-to-day ownership of all aspects of assigned accounts including client, agency and vendor communication as well as campaign budgeting, strategy, creation and optimization. This role is hands-on execution
• Has proven Paid Social and Paid Search experience and success managing campaigns across Meta, TikTok and Google (additional platform experience are a bonus).
• Well-versed in performance marketing KPIs, brand building, conversion, and online customer acquisition
• Display understanding of client goals and performance to develop successful strategies (with the guidance of Supervisor and Director) to exceed campaign expectations
• Accurately launch, manage, and execute campaigns in Bid Management platforms, ensuring targeting, tracking and copy, and support client objectives
• Work collaboratively with counterparts across Data and Analytics, Media Buying Operations, Media Partnerships, and Digital Integration departments to ensure a unified approach to client success
• Organize data into actionable insights and learnings
• Provide bulletproof recommendations that factor in campaign goals, historical performance, benchmarks, as well as potential issues

Requirements 

• Bachelor’s degree or equivalent experience is required
• 2+ years of related experience in a Paid Social or Search Media role
• In-depth understanding of campaign success metrics: conversions, pacing, target CPAs, etc required
• Proficiency in the following platforms required: Meta, TikTok, and Google
• Familiarity with A/B and multivariate experiments required
• Proficiency in Microsoft Excel, Word and PowerPoint required
• Experience with client communication and presenting information to groups required
• Ability to thrive in a fast-paced environment, process oriented, with the ability to juggle multiple tasks at once. Time management skills are critical
• Internal drive for excellence, knowledge and learning new skills

Strong Plus

• Experience with influencer activation via whitelisting/paid media
• Team management expertise of at least 1 year
• Familiarity with Pinterest, Reddit and Snap are a plus
• Familiarity setting up brand lift study campaigns across social media platforms
• Experience with doing pacing and billing tasks
• Knowledge utilizing third party ad serving platforms (E.G. DoubleVerify)
• Experience with website analytics tools (E.G. Google Analytics, Omniture, WebTrends, Shopify)
• Experience in utilizing audience and competitor research and analytics platforms (E.G., Resonate, Telmar/MRI, Pathmatics)
• Experience working on with a variety of budgets in Paid Social & Search accounts a strong plus ($50K- $1M+)
• Agency or in-house marketing experience is strongly preferred

Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary range for this role is $60,000 - $65,000. The successful candidate’s salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. Involved Media offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.